Arizona Opera
Del Webb
Insight
McMurry
MICA
Phoenix Coyotes
Process Workflow
Rhino Client Extranet
Rhino Staging App
Richmond American
Rocklist
Smith & Wesson
Strategic Advantage
Televerde
Vcommerce

Richmond American

Roles
Information Architect
Interface Consultant

Challenge
Establish a more useful site for one of the U.S.'s leading homebuilders. Provide recommendations for new features and lead generation techniques.

Process / Solution
Performed extensive interviews with key stakeholders to gather and organize site requirements. Designed new site structure, including all new tools and content recommendations. Created detailed wire frames and user flow diagrams for the entire site to act as the guide for site build-out.