Arizona Opera
Del Webb
Insight
McMurry
MICA
Phoenix Coyotes
Process Workflow
Rhino Client Extranet
Rhino Staging App
Richmond American
Rocklist
Smith & Wesson
Strategic Advantage
Televerde
Vcommerce

Arizona Opera

Roles
Information Architect
Interface Consultant

Link to Site
Arizona Opera

Challenge
Reorganize a very content and resource rich site to allow users easier access to information. Better promote current season operas to tempt users to attend.

Process / Solution
Performed full content inventory of existing site, established more logical taxonomy and shallow content hierarchy and placed more emphasis on rich imagery to create a mood.